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Development Plan

This version was saved 15 years, 5 months ago View current version     Page history
Saved by Paul Crosland
on September 16, 2008 at 12:35:18 pm
 

Executive Summary

2.0 Situation Analysis

2.1 Generosity Market Summary

2.2 SWOT Analysis

2.2.1 Strengths

2.2.2 Weaknesses

2.2.3 Opportunities

2.2.4 Threats

2.3 Competition

2.4 Product Offering

2.4.1 Website Development

2.4.2 Website Timescales

2.4.3 Website Documentation

2.5 Keys to Success

2.5.1 How we work together

2.6 Critical Issues

3.0 Marketing Strategy

3.1 Mission

3.2 Marketing Objectives

3.3 Cost-covering & Generosity Objectives

3.4 Target Markets

3.5 Positioning

3.6 Strategies

3.7 Marketing Mix

3.8 Marketing Research

4.0 Financials

4.1 Break-even Analysis

4.2 Sales Forecast

4.3 Expense Forecast

5.0 Controls

5.1 Implementation

5.2 Marketing Organization

5.3 Contingency Planning

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