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Development Plan

This version was saved 15 years, 10 months ago View current version     Page history
Saved by Paul Crosland
on April 30, 2008 at 8:19:10 pm
 

Executive Summary

2.0 Situation Analysis

2.1 Generosity Market Summary

2.2 SWOT Analysis

2.2.1 Strengths

2.2.2 Weaknesses

2.2.3 Opportunities

2.2.4 Threats

2.3 Competition

2.4 Product Offering

2.4.1 Website development

2.4.2 Website timescales

2.5 Keys to Success

2.6 Critical Issues

3.0 Marketing Strategy

3.1 Mission

3.2 Marketing Objectives

3.3 Cost-covering & Generosity Objectives

3.4 Target Markets

3.5 Positioning

3.6 Strategies

3.7 Marketing Mix

3.8 Marketing Research

4.0 Financials

4.1 Break-even Analysis

4.2 Sales Forecast

4.3 Expense Forecast

5.0 Controls

5.1 Implementation

5.2 Marketing Organization

5.3 Contingency Planning

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