This page is overssen by the Project Steering Group
Executive Summary
2.1 Generosity Market Summary
2.2 SWOT Analysis
2.2.1 Strengths
2.2.2 Weaknesses
2.2.3 Opportunities
2.2.4 Threats
2.3 Competition
2.4 Product Offering
2.4.1 Website Development
2.4.2 Website Timescales
2.4.3 Website Documentation
2.5 Keys to Success
2.5.1 How we work together
2.6 Critical Issues
3.0 Marketing Strategy
3.1 Mission
3.2 Marketing Objectives
3.3 Cost-covering & Generosity Objectives
3.4 Target Markets
3.5 Positioning
3.6 Strategies
3.7 Marketing Mix
3.8 Marketing Research
4.0 Financials
4.1 Break-even Analysis
4.2 Sales Forecast
4.3 Expense Forecast
5.0 Controls
5.1 Implementation
5.2 Marketing Organization
5.3 Contingency Planning