The Marketing Group is one of the Development Groups 

 

Contents of this Group's Home Page:

Next Meeting Wednesday 25th November 3pm Outstanding Actions Additional Agenda Items for a meeting beyond the next: Decisions Made [Date] Wiki Pages for which this development group is solely responsible: Pages for which this development group is jointly responsible: Wiki pages Ways of hearing about freelender

Next Meeting Wednesday 25th November 3pm

Teleconference

(If these meeting arrangements do not suit and you want to be involved please use contact form link here)

-Agenda items include:

1. Date of next meeting.
2. Decisions made at previous meeting - are they a correct record?
3. Actions outstanding from last meeting. 
4. Matters referred on by Networking Group,  Website Development Group, Community Conflict Transformation Group, Staff Recruitment and Induction Group or Fundraising Group
5. Matters referred from Project Steering Group i.e. A future campaign will target contacting lots of groups at once, so that people see freelender in several places in a short space of time.
6. PC: Daily Telegraph - are we going to seek out the feature articles currently on offer (and what story?)
7. Improved look of the front page, including possible freelender route map.
8. Is there an organisation with a product that it wants to offer on a trial basis to people -and can freelender.org co-ordinate this?
9. Is the home page engaging enough for people to a) get a vision of how this will be great for them b) register with us and or the freeconomy (What we want from the home page? To what extent does each page achieve the desired outcome? do we want the home page of the website to do)
10. Is the welcoming email enrolling enough for people to  a) add their items to the site b) start searching for stuff c) let us know their experience d) get involved with development and promotion eg the working groups?
11. Freelending Trainings being provided by Paul Crosland
12. Known Freecycling & freelending parties being hosted in coming month
13. leaflet / poster design (recruiting thorough justfortheloveofit.org?) -see Ways to connect with others wanting to share more
14. Developing the Press Releases for this autumn's campaigns
15. Marketing ideas to be developed
16. Working relationship with a number of London Housing Associations

Outstanding Actions

From [date of last meeting]:

• PC: To [action] DONE

 

Additional Agenda Items for a meeting beyond the next:

Filling out the Development Plan in full:

 

2.1 Generosity Market Summary

2.2 SWOT Analysis

2.2.1 Strengths

2.2.2 Weaknesses

2.2.3 Opportunities

2.2.4 Threats

2.3 Competition

2.4 Product Offering

 

3.2 Marketing Objectives

3.3 Cost-covering & Generosity Objectives

3.4 Target Markets

3.5 Positioning

3.6 Strategies

3.7 Marketing Mix

3.8 Marketing Research

Decisions Made

 

[Date]

• [Decision 1]

• [Decision 2] 

 

Wiki Pages for which this development group is solely responsible:

market research pages

Marketing Strategies

Marketing ideas to be developed 

Clocks Back Campaign

Pages for which this development group is jointly responsible:

Wiki pages

Freecycle groups in UK   (responsibility shared with Networking and Campaigning Group).

Suggested Website Text (responsiblility shared with Website Development Group).

freelender-org home page (responsiblility shared with Website Development Group).

 

 

Ways of hearing about freelender

1. television
2. newspaper / magazine
3. Google / search engine
4. other website
5. electronic newsletter
6. freelender event / stall
7. freelender poster / leaflet
8. word of mouth